100-101 Meta (Facebook) Certified Digital Marketing Associate Answers 2023: in this post you will all the questions with answers with explanation.
100-101 Meta (Facebook) Certified Digital Marketing Associate Answers 2023
- What should be the first step in planning a marketing campaign on the Facebook App?
- Create a boosted post from the most recent post
- Choose the creative ad format
- Align the business goal with a campaign objective
- Select placements, targeting and budget
The first step in planning a marketing campaign on the Facebook App is to align the business goal with a Facebook campaign objective.
2. What is the first step required to establish a business presence on the Facebook App?
- Create an event
- Create a post
- Create an ad
- Create a Page
The first step required to establish a business presence on the Facebook App is to create a Page.
3. Which two payment methods are acceptable in the billing section in Ads Manager? (Choose 2)
Select 2 Correct Responses
- Money order
- Electronic funds transfer (EFT)
- Debit card
- Business check
- Credit card
Both a credit card and a debit card are acceptable forms of payment in Ads Manager.
4. Which Facebook App solution can help to create a sense of community with an audience?
- Shops
- Stories
- Insights
- Groups
Groups is a solution intended to create a greater sense of community with an audience.
5. What’s the difference between reach and impressions?
- Impressions refers to how many people saw an ad. Reach refers to how many times an ad appeared on a screen.
- Impressions and reach are different words for the same thing, which is how many times an ad appeared on a screen.
- Impressions and reach are different words for the same thing, which is how many people saw an ad.
- Impressions refers to how many times an ad appeared on a screen. Reach is an estimate of how many people saw an ad.
Impressions refers to how many times an ad appeared on a screen, and could include the same person seeing an ad several times. Reach is an estimate of how many people saw an ad.
6. Which two ad placement platforms are available when you create an ad in Ads Manager? (Choose 2)
Select 2 Correct Responses
- Pages on the Facebook App
- Audience Network on the Facebook App
- Instagram feed
- Audience Insights
Audience Network and Instagram feed are both placement options when you create an ad in Ads Manager.
A business wants to set up a split test.
7. At which level should the business choose this option?
- Ad set level
- Campaign level
- Test Level
- Ad level
The business should choose the split test option at the campaign level.
8. What can a boosted post help an advertiser achieve?
- Obtain in-depth reporting that includes cost per purchase
- Measure the number of purchases on the business website
- Review actions on the business website
- Increase engagement on Page content
A boosted post can help an advertiser increase engagement on Page content.
A business only has high-quality photos as creative assets. It’s interested in testing video ads but doesn’t have resources to create them.
9. What solution should the business try?
- Stories
- Single image
- Slideshow
- Instant Experience
A business with multiple high-quality photos that’s interested in video should try the slideshow format.
10. What is a similarity between a boosted post and an ad on the Facebook App?
- Both are created in Ads Manager
- Both require budget to be shared with a wider audience
- Both increase audience engagement
- Both use advanced targeting capabilities
A boosted post and a Facebook ad both require budget to be shared with a wider audience.
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