300-101: Meta (Facebook) Certified Creative Strategy Professional Answers 2023

300-101: Meta (Facebook) Certified Creative Strategy Professional Answers

This exam identifies candidates who possess advanced competency in the strategic skills needed to develop insight-driven creative briefs, inspire and improve the impact of mobile creative, and drive better results on Facebook, Instagram and Messenger.


Strategy professionals with experience developing creative advertising strategies on Facebook, Instagram and Messenger for brands.

Facebook Blueprint Certification 2023

Questions and Answers

Question 1:

A client who is new to advertising online wants to create video ads on a small production budget using existing vertical assets.

What creative option should the strategist suggest?


  • Ads in Stories
  • Instant Experience
  • Image ad
  • Carousel


We recommend using the vertical (9:16) aspect ratio for stories. This is because most people hold their phones vertically, so you’ll cover more of their screen.

Question 2:

Which three of the following consumer behaviors have been driven by greater use of mobile devices? (Choose 3)

Select All Correct Responses


  • People are consuming content on multiple screens at the same time
  • People are more receptive to brands and advertisements
  • Mobile consumption behaviors are very similar to TV consumption behaviors
  • Video views across all platforms are increasing
  • Video views across all platforms are increasing


Mobile video consumption is increasing around the world. It’s a fantastic opportunity to tell your story to highly targeted, engaged audiences in a personalized way.

Question 3:

What is the primary reason for a strategist to recommend A/B testing?


  • To get results on which creative performs best within a day
  • To test different versions of ads to see what performs best
  • To test both delivery and ad creative at the same time
  • To get results on which creative works best on multiple platforms


Split testing lets you test different versions of your ads so you can see what works best and improve future campaigns. For example, you can test different ad creative or different delivery optimizations.

Question 4:

A brand needs to edit a TV commercial into an ad for Facebook.

What is best practice for this new edit?


  • Keep the sound exactly as it appears in the original TV commercial
  • Start with high volume sound at the start to capture attention
  • Design the ad so that it communicates with sound off or on
  • Use a horizontal aspect ratio


For the best results, Facebook recommends video ads that communicate effectively with sound on and sound off. Many people browse their phones with sound on, but those with sound off (perhaps people in a public place or at work) will find typographic treatments and graphics useful. You can also try adding subtitles to the ad (auto captioning tools are available in Ads Manager).

Question 5:

Which platforms can be used to run ads in Stories?


  • Facebook and Instagram
  • Facebook, Instagram and Messenger
  • Facebook, Instagram, Messenger and WhatsApp Status
  • Instagram


Ads in stories are available across Facebook, Instagram and Messenger.

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