SEMrush Building a Social Listening Program Exam Answers 2023 : 100% Free Updated SEMrush Building a Social Listening Program Exam Answers Questions and Answers. Guaranteed Pass with High Score.
SEMrush Building a Social Listening Program Exam Answers 2023
This exam to check your SEMrush Building a Social Listening Program Exam to check your skills and confirm how you have figured out how to improve and advance your image on the web. Read More On SEMrush Certification Exam Answers.
SEMrush Building a Social Listening Program Exam Details:
- Name of Exam: SEMrush Building a Social Listening Program Exam
- You will be asked 25 questions.
- You are allowed 30 minutes for the exam.
- To pass the exam, you need to score at least 70%.
- The exam and certification are 100% free.
- You can immediately retake the exam.
- Exam URL: https://www.semrush.com/academy/exams/
SEMrush Building a Social Listening Program Exam Questions and Answers
Question 1.What is social listening?
Answer: Monitoring and analyzing social conversations to learn more about opinions, sentiment, and trends around a brand, its industry, and more
Question 2. What are the benefits of social listening?
Answer: All the options
Question 3. What do you need to know before you select a social listening tool?
Answer: All the options
Question 4. How do you complete the responsibility framework?
Answer: Break down who will have responsibility for each task.
Question 5. Which of these are use cases for brand social listening? Choose three answers.
Answer:
- Learn more about your audience’s views about you vs your competitors
- Determine who on the team will need to be trained to complete tasks.
- Learning more about your audience
Question 6. Which of these are metrics you can analyze with social listening?
Answer: All the options
Question 7. Why is it important to have a maintenance process in place and communicated?
Answer: This makes it easier to keep the program on track after it’s launched.
Question 8.What does Boolean Search let you do?
Answer: Helps you find more specific keyword mentions with operators and modifiers so you have more efficient search results.
Question 9. Why is Boolean Search a consideration when looking at social listening tools? Choose two answers.
Answer: Tools that offer Boolean Search make it possible for you to do more specific searches.
Question 10. What role should your PR and Comms teams have in your strategy?
Answer: PR and Comms will be able to help you determine topics and potential crisis options to monitor.
Question 11. What kinds of businesses can use social listening?
Answer: Any business or organization can utilize social listening principles.
Question 12. What can you learn about your audience from social listening?
Answer: All the options
Question 13. What are some of the KPIs you can use to determine success of your social listening strategy? Choose two answers.
Answer:
- Sentiment
- Share of voice
Question 14. What is one way to ensure you receive stakeholder buy-in?
Answer: Showcase that your findings can align with the goals of the company and specific departments.
Question 15. What do you need to consider when determining which social listening tool is best for you? Choose three answers.
Answer:
- The features/metrics you want to have
- Available budget
Question 16. What can happen if you don’t create a social listening program?
Answer: All the options
Question 17. Is social listening just for large brands or can other businesses use it?
Answer: Any business can take action to do social listening.
Question 18. What can you do to build a program if you do not have the budget to use a social listening tool? Choose two answers.
Answer:
- Use native search abilities on each social media platform you want to monitor.
- Create Talkwalker alerts for specific keywords.
Question 19. Why do you need to have a responsibility doc with a breakdown of program maintenance tasks and their cadence?
Answer: All the options
Question 20. What can you do to make sure your keywords are the words that your audience uses when they talk about their experience and opinion online? Choose two answers.
Answer:
- Complete customer interviews.
- Create preliminary native searches around some potential keywords to see if there are mentions.
Question 21. How can you determine the severity of your escalation topics? Choose two answers.
Answer:
- Talk to your social media team to determine if they have had any recent issues. Ask which topics they want to have escalated to them.
- Talk to PR and Comms to see what kinds of crises they have had in the past. Ask which topics they want to have escalated to them.
Question 22. How do you determine the success of your social listening program? Choose two answers.
Answer:
- Prioritize the main KPIs that leadership will want you to report on.
- Align your OKRs with company and department goals.
Question 23. When would you use an asterisk in your Boolean Search?
Answer: When you want to search for multiple words by using the asterisk as a wild card
Question 24. What’s the difference between using parentheses and quotation marks in Boolean Search?
Answer: Use parentheses when you want to group keywords together and quotation marks when you want to search for them exactly as it appears in the quotations.
Question 25. What do you need to consider when you are moving from the planning to the implementation phase of your program?
Answer: All the options
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