Twitter Flight School Video Badge Certification Exam Answers

Twitter Flight School Video Badge Certification Exam Answers 2023

Twitter Flight School Video Badge Certification Exam Answers 2023: In a world where Twitter has been around for over 10 years, it is important to find ways to use the platform in a new and creative way. This is where Twitter Flight School comes in. This badge certification exam answers provides video tutorials on how to use the Twitter platform in a new and creative way.

Twitter Flight School Video Badge Certification Exam answers are available online for free.

The series of videos are hosted by a wide variety of people, from celebrities like Chrissy Teigen to social media influencers like Gary Vaynerchuk. The series was created in order to help people learn how to use the platform and find out what they can do with it. Twitter Flight School Video Badge Certification Exam answers are available online for free. Get More Twitter Certification Exam Answers.

Twitter Flight School Video Badge Certification Exam Details

What is the Twitter Flight School Video Badge Certification?

Twitter Flight School is a video badge that is awarded to Twitter users who have successfully completed a series of six videos about how to use Twitter.

The six videos are:

1) What is Twitter?

2) How do I create and post Tweets?

3) How do I find and follow people I’m interested in?

4) How do I retweet Tweets?

5) What are hashtags and how can they help me find what I’m looking for?

6) How do I get more followers on Twitter?

Required Skills for Passing the Twitter Flight School Video Badge Exam

The Twitter Flight School Video Badge Certification Exam is a free course that teaches you how to create and edit videos on Twitter. The exam consists of 6 lessons with quizzes at the end of each lesson. The first 5 lessons are on video production, while the last lesson is on editing. You will need to be able to use Adobe Premiere Pro, Adobe Audition, and Photoshop in order to complete this exam.

Twitter Flight School Video Badge Certification Exam covers all the skills required for you to become a successful video creator and editor on Twitter.

The Twitter Flight School Video Badge Certification Exam is a popular certification that many social media managers are looking to get certified in. In order to pass this exam, you must have the following skills:

– Basic knowledge of social media and how it works

– Knowledge of Twitter

– Knowledge of different types of Twitter accounts

– Knowledge of the different features and functions on Twitter

– Ability to use Hootsuite or Tweetdeck for scheduling tweets

How To Prepare For Your Twitter Flight School Video Badge Certification Exam Answers

The Twitter Flight School Video Badge Certification Exam is a new way to learn about the basics of Twitter. The exam is designed to be taken in a short period of time and it will make you feel confident in your knowledge.

The Best Way to Pass The Exam with Helpful Resources and Tips

The best way to pass the Twitter Flight School Video Badge Certification Exam is to study and practice. With this article, you will find helpful resources and tips that will help you get a better understanding of the exam.

Twitter Flight School Video Badge Certification Exam Questions and Answers

 What is one of the reasons brands are choosing to go live on Twitter?

  • To remarket to their existing customer base
  • To drive increased conversation with their audience
  • To increase their app installs
  • To optimize the existing assets

 What are the locations where you might see a Promoted Video served?

  • Within the timeline, on someone’s profile, and at the top of relevant search results pages
  • Only within the timeline
  • On the sidebar of twitter.com, in your Direct Message inbox, and in the Moments section
  • The Trends section, the login screen, and the profile settings page

 What types of events are brands choosing to highlight when going live on Twitter? (Select all that apply.)

  • Earnings calls
  • Product launches
  • Fashion shows
  • Shareholder proxy votes

 Which two Twitter video ad formats allow your message to be one of the first things a person sees when they log on? (Select all that apply.)

  • First View
  • Promoted Video Carousel
  • Video Website Cards
  • Promoted Trend

 Clear logo placement can positively impact:

  • The mood of your audience
  • Sales of your products
  • Unaided brand recall
  • The amount of Direct Messages you receive after a campaign

 Which type of In-Stream Video Ad would you choose for your sponsorship campaign if you wanted to connect with the audience of an awards show happening right now?

  • Pre-roll before live video
  • Promoted Trend
  • Pre-roll ads on highlight clips
  • Sponsored Moments

 True or False: You create a First View campaign by starting with the campaign objective.

  • False
  • True

 Match the sponsorship purchase methods to the descriptions.

  1. Fixed Rate
  2. Demo Guarantee
  3. Biddable
  • Advertisers are able to bid against other advertisers for ad spots based on a wider range of actions such as impression, video view, or an engagement, where the highest bidder wins the spot. (3)
  • Advertisers pay a predetermined fixed rate for an ad spot. This is a fixed CPM method of purchase. (1)
  • Allows advertisers to verify that their ads are reaching a specific demographic via Nielsen. You are only charged for impressions that serve that specific demographic as verified by Nielsen third-party reporting. (2)

 Which of these statements best describe First View? (Select all that apply.)

  • It is best suited for lower-funnel campaign objectives.
  • It provides a single-day (24-hour) “mass awareness” package of Twitter’s most valuable video impressions.
  • It can only be purchased by one advertiser per day, per geography.
  • It includes a Twitter Brand Survey.

 What are the three bid units available when creating a Promoted Video Views campaign?

  • 2s/50% video view, 3s/100% video view, 6s video view
  • 3s/100% video view, 10s/100% video view, 30s/50% video view
  • 6s video view is the only bid unit for Promoted Video View campaigns
  • 3s/100% video view is the only bid unit for Promoted Video View campaigns

 What can help your audience make a connection within the first few seconds of watching your video?

  • Showing people or talent at the start of the video
  • Using nothing but text in the first few seconds
  • Not including your logo immediately
  • Adding music that reminds them of their childhood

 First View campaigns can only be purchased through _____.

  • MACT
  • Your Twitter Client Partner
  • Ads Manager
  • Bid

 Twitter’s #BlueBrush team can help when _____. (Select three.)

  • You need a graphic designer to create original assets for your brand
  • You need help with photography for an upcoming product launch
  • You are looking for staff augmentation
  • You need a custom animation for an upcoming video campaign

 What are the three types of video formats you can choose for your Promoted Video Views campaign?

  • Video, Conversational Video
  • Video, GIF
  • Video, GIF, Conversational Video
  • Video only

What is a Video Website Card?

  • A type of Promoted Video that includes clickable hashtags that prompt users to Tweet and share a message to their followers
  • A type of Video Website Poll that gathers feedback from people in the form of an opinion card, providing valuable insight into your followers’ opinions
  • A type of Promoted Video where Promoted Tweets use video to capture user attention and drive qualified users to your landing page
  • An In-Stream Video Ad that gathers feedback using an opinion card

 Match the best practices for good creative to the statements.

  1. Make an impact early
  2. Put your brand front and center
  3. Keep it short and simple
  • Videos with a concise message within the first 3 seconds also have 13% higher brand recall and overall view time. (1)
  • The sweet spot for a video ad is about 6 seconds. (3)
  • Include your branding prominently throughout your creative. (2)

 Match the following combined takeover products to their potential impacts.

  1. Promoted Trend + Spotlight
  2. Takeover Ads + Twitter Emoji
  3. First View + Promoted Trend
  • Maximize advertisers’ ability to reach people in the Home timeline and Explore tab. (3)
  • Potentially double ad breakthrough during an upcoming event or launch. (1)
  • Add impact and make your Promoted Trend and Companion Tweets stand out with a customized graphical representation. (2)

 Which of the following statements about Promoted Trend Spotlight is correct?

  • Promoted Trend Spotlight will feature your ad at the top of the Explore tab for 48 hours.
  • The Promoted Trend Spotlight supports 6-second looping GIFs, MP4s, or image assets to go with your Promoted Trend.
  • Promoted Trend Spotlight is another name for Twitter emoji.
  • Promoted Trend Spotlight is best for long-form (5 minutes or longer) video content

 True or False: People on Twitter are watching more than 2 billion videos daily.

  • False
  • True

 True or False: Promoted Trend Description can be changed by advertisers throughout the day.

  • False
  • True

 In-Stream Video Sponsorships can be most effective for brands who: (Select three.)

  • Don’t do or can’t afford traditional TV sponsorships
  • Already sponsor TV programming
  • Want to target a competitor’s TV sponsorship
  • Want to drive traffic or sign-ups on a website
Twitter Flight School Video Badge Certification Exam Answers Latest

 What is the best tool for driving sales that is directly within your control?

  • Good creative
  • Ads longer than 6 seconds
  • Twitter copy
  • Brand recognition

 Why should you work with an influencer?

  • Influencers only get paid when you sell a product on Twitter.
  • Influencers cost less than hiring a professional actor.
  • An influencer’s authentic voice may help make your brand more relevant.
  • Influencers can often create content faster than brands can.

 For video Tweet content, match the questions to the ad component:

  1. What do you want consumers to think?
  2. How do you want them to feel?
  3. What do you want them to do?
  • Link or Hashtag (3)
  • Video (2)
  • Active Statement (1)

 You may need Twitter’s #Optimization team when _____. (Select three.)

  • You’re concerned about the cost of producing mobile-first video content
  • You need a custom animation for an upcoming video campaign
  • You want to optimize assets you already have
  • Your content is underperforming

 What are the three key factors to maximizing the effectiveness of your video ads on Twitter?

  • Branding, video length, strong visuals
  • Use of captions, audio volume, color accuracy
  • Use of influencers, spelling and grammar, video quality
  • Use of large logos, including animals, exporting at a high frame rate

 The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement at the top of the ______.

  • Settings tab
  • In “Mentions” under notifications
  • Explore tab
  • Direct Message inbox

 Which of the following are best practices when creating an In-Stream Video Ad? (Select all that apply.)

  • Don’t use music because it is distracting.
  • Keep your content short and simple.
  • Brand your video within the first few seconds.
  • Use In-Stream Ads to set up other content.

 Match the following terms to the descriptions.

  1. Promoted Video
  2. Video Website Card
  3. Twitter Poll
  4. Conversational Video Ad
  • It moves customers through the funnel toward an end goal, such as a purchase. (2)
  • It enables you to advertise in people’s timelines and promote your brand story to your target audience. (1)
  • It collects feedback and gives people the chance to weigh in on questions. (3)
  • It encourages people to engage with and spread campaign messages. (4)

 Video ads on Twitter feel more relevant and less intrusive because:

  • They display only in a creator’s profile page.
  • They only display in the timeline if they are forwarded or liked by someone you follow.
  • They display within the timeline as normal Tweets (although marked as Promoted).
  • They display within the timeline as normal Tweets and are not marked as Promoted.

 True or False: Promoted Trends can be purchased by multiple advertisers per geographic area, per day.

  • True
  • False

 When will people on Twitter typically see a First View campaign in their timeline?

  • The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign
  • One specific time at the day of the campaign, as chosen by the advertiser
  • Specific times throughout the day of the campaign, as chosen by the advertiser
  • Every time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the next day of the campaign
Twitter Flight School Video Badge Certification Exam Questions and Answers Updated

 Which Live Brand Studio product offers live, real-time analytics in Media Studio?

  • Broadcast
  • Both Broadcast and Event Page
  • Neither Broadcast nor Event Page
  • Event Page

 What are the three purchasing options for an In-Stream Video Ad?

  • Nielsen Demo Guaranteed (US only)
  • Fixed Pricing
  • Twitter “Best Price” matching algorithm
  • Through the Auction — Biddable

 Twitter In-Stream Video Ads: (Select two.)

  • Feature professionally produced videos (no user-generated content)
  • Require Tweet copy
  • Are billed only when someone follows your account
  • Offer pre-roll video across 200+ of the top premium publishers within one campaign

 In-Stream Video Ads help advertisers to: (Select two.)

  • Build brand relevance by running targeted pre-roll video ads before video content they’re already watching.
  • Showcase longer video > 30 seconds, or share feature-length content with brand followers
  • Generate brand lift with video content
  • Align brand messages with a single publisher

 Advertisers should consider First View when they want to: (Select all that apply.)

  • Maximize watch time with a format typically watched longer than other Twitter timeline formats
  • Drive wesbite traffic and lower-funnel objectives
  • Be the first thing people see when they open Twitter, when memory response is highest
  • Drive a higher brand and message recall

 What is a Conversational Video Ad?

  • A type of Promoted Video that links directly to a website
  • An In-Stream Video Ad that gathers feedback using an opinion card
  • A type of Promoted Video that includes call-to-action buttons and hashtags prompting people to Tweet and share a message
  • A Conversational Video Ad sends text messages to a mobile phone

 True or False: The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement in the Trends section.

  • True
  • False

 If your company wants to promote new running shoes with famous athletes, they should choose:

  • Team #Live Brand Studio
  • Team #Influencers
  • Team #BlueBrush
  • Team #Optimization

 True or False: Pre-roll ads are skippable after 6 seconds.

  • True
  • False

 Which Live Brand Studio product requires approval from the Twitter Brand Team?

  • Neither Broadcast nor Event Page
  • Broadcast
  • Event Page
  • Both Broadcast and Event Page

 When creating a new In-Stream Video Ad, what does “Brand Safety” inside targeting criteria allow you to do?

  • Exclude content categories and publisher handles you do not want to align with your In-Stream Video Ads
  • Add redaction to your Tweet copy automatically
  • Customize what your audience sees based on their age
  • Filter on demographics

 Twitter Polls are best used when brands want to ______. (Select two.)

  • Align with influencers who have controversial opinions
  • Drive conversions on their website
  • Build loyalty by listening to their audience’s opinion
  • Involve their followers in brand or content decisions

 When creating content for First View, you should: (Select all that apply.)

  • Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly.
  • Use extremely loud music: Loud noises attract attention and can help give your ad more views.
  • Keep copy succinct: Short is always sweet. Tweets with under 100 characters drive significantly higher engagement than those over 100.
  • Feature people: Consumers are naturally drawn to human faces. Show people and/or talent in the first few frames to draw people in.
Twitter Flight School Video Badge Certification Exam Questions with Answers

 Each Promoted Trend is made up of which three components? (Select three.)

  • Trend #Hashtag
  • Companion Tweets
  • Trend Description
  • Animated Trend GIF

 Creative matters because _____.

  • People don’t read the copy on Twitter
  • 47% of sales are attributed directly to creative
  • Ads with better creative are often Retweeted by celebrities
  • You aren’t directly in control of it

 In-Stream Video Ads are:

  • Curated, relevant, engaging, and brand-safe
  • Only shown to people over the age of 18
  • Always longer than 30 seconds and unskippable
  • The best way to take over the Explore tab on Twitter for a day

 Match the following sponsorship types to the definitions.

  1. Pre-roll ads before live video
  2. Pre-roll ads on highlight clips
  3. Brand integrations
  4. Sponsored Moments
  • Video ads that run in front of near-live feeds. (2)
  • Content created by a publisher in partnership with an advertiser, which seamlessly integrates the advertiser via logo overlays, brand mentions, sponsored segments, etc. (3)
  • Video ads that run before live feeds. (1)
  • A storytelling format that collects Tweets, videos, images, and more around a single theme with interstitial ads within the experience and branding on the cover image. (4)

 Which statement about First View and Promoted Trend is true?

  • First View and Promoted Trend may not be purchased together.
  • It is not recommended to use First View and Promoted Trend together.
  • Combining First View and Promoted Trend will reach people either in the Home timeline or the Explore tab, but not both.
  • When paired together, First View and Promoted Trend drive higher key ad metrics.

Which of the following safeguards does Twitter employ to protect brand safety?

  • Twitter will only run In-Stream Video Ads before one of 200+ brand-safe partners.
  • Twitter uses Twitter Polls to collect user feedback on video inventory.
  • Twitter runs algorithmic and manual checks to ensure ads are not aligned with content that falls outside of brand safety guidelines.
  • Twitter only runs ads on user generated content offering limited brand safety.

Related Posts: